UEFA CHAMPIONS LEAGUE FOOTBALL

I worked on six Champions League Final campaigns for my client Mastercard in support of their long-standing sponsorship. My favourite was one of the first where their objective was focused on driving 'everyday' spend on their products. To meet this objective I managed a partnership with Tesco, enabling dual-branding in hundreds of their retail locations across the country, interrupting a shopper’s journey and influencing at point of purchase. I also created an automatic entry promotion with a highly coveted VIP trip to the Final.