Toronto International Film Festival

Bell is Canada's largest telecommunications company and a long-standing sponsor of TIFF. Given my passion for film, I was delighted to work with them to deliver their sponsorship, aligned to their increasing presence in TV and mobile film streaming services. We created a promotion featured heavily in their retail store environment, driving subscriptions on additional services and enabled winners to get up close with stars including Rachel McAdams, Brad Pitt and Ralph Fiennes with an experiential zone, right on the red carpet.