The BRIT Awards

I had the pleasure of managing seven BRIT Awards campaigns for headline sponsor Mastercard, assisting them agency-side in developing the strategy for one of their longest running partnerships. I led ten internal divisions and organised three agencies to fully integrate ATL content with music ambassadors (including Pharrell, Mark Ronson, Ellie Goulding and Usher) into every piece of marketing collateral. In 2016, our campaign delivered the first and only cover of ‘Uptown Funk’ produced by Mark Ronson through owned, earned and paid media reaching 12M+ views.

My role included close collaboration with the rights holder, negotiating contractual rights on behalf of Mastercard and working closely with The BRITs team to maximise all opportunities. This included successful integration of Mastercard’s logo in all event branding, overseeing production for the after party, creating third party merchant partnerships and supervising 40+ global promotional campaigns annually.