Goodwood Festival of Speed & Revival

In 2016, Mastercard took on a new sponsorship with Goodwood, allowing them contracted rights with two world-famous events: Festival of Speed and Revival. With less than six weeks to plan a full sponsorship activation of FoS, I drove forward a campaign centred around branded content, digital takeovers and social sharing, bringing customers closer to the action. Live streams of branded content were enjoyed by millions of viewers who were not able to attend the event in person while those on-site benefited from Priceless Surprises including jumping into an Aston Martin and shooting up the famous FoS hill climb at top speed.

Moving quickly onward, I then devised the strategy around their activation of Revival a few months later.