O2 ‘Go’ Campaign

As part of O2’s brand repositioning of their Priority programming, we created tentpole moments to drive high levels of awareness amongst mainstream customers of the new types of rewards available exclusively for customers. The aim of this campaign was to get people to put down their phones, get active and explore the world around them; a literal translation of the brand’s ethos to FEEL MORE ALIVE. It was perfectly timed to launch as the UK emerged from lockdown, allowing people to reclaim the summer they nearly missed. A chance to get up and go, make that ‘let’s do it’ plan and put it into action. Brand partnerships were created with six heavy hitters including Diageo, National Geographic, Morning Gloryville, Disney+, Meristem Design and Canopy & Stars delivering over 20 different rewards to millions of customers over four weeks. Comms were delivered across retail, social, digital, email, push, text, PR, OOH and paid media and we also created an original content series to boost awareness of the campaign.